A lot of people are into fashion and clothing. It can go much further than just clothes though. It can be the case of an iphone, the car someone drives, what kind of jewelry they may wear, etc. Fashion is a lifestyle and always looking the best one can is important in all aspects.
If one wants to step their game up just make a few upgrades that will earn everyone's respect. Start out with something simple such as this Red White and Blue Ribbon Backpack that will turn heads anywhere its taken.